Social Media Sanity for Wellness Pros

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Social Media Sanity for Busy Entrepreneurs

by | Last updated Sep 18, 2024 | Branding, Marketing

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Feeling like you’re on a never-ending hamster wheel of social media madness? Trust me, I’ve been there, done that, and bought the “Social Media Burnout” t-shirt.

Let’s have a heart-to-heart about this social media circus we’re all trying to navigate. You know, the one where we feel like we need to be everywhere, all the time, doing ALL. THE. THINGS. 😵‍💫

The “Be Everywhere” Myth (aka the fast track to burnout)

Here’s a little secret: You don’t need to be the star of every social media show to rock your wellness business. Shocking, I know!

Picture this: You’re juggling Facebook posts, Instagram stories, Twitter tweets, LinkedIn articles, TikTok dances (okay, maybe not) – all while trying to, you know, actually run your business and help your clients. Sounds exhausting, right? That’s because it is!

Quality over Quantity:
The Secret Sauce of Social Media Success

Here’s the deal: You don’t need a gazillion followers or a post every hour on the hour to get clients from social media. What you need is a plan that doesn’t make you want to throw your phone out the window.

Think of it like this: Would you rather have a massive salad bar with mediocre options, or a carefully curated plate of your absolute favorites? (Mmm, now I’m hungry… 🥗)

The ONE Platform Strategy:
Your Social Media Sanity Saver

Ready for a game-changer? Here it is: Pick ONE platform. Just one. I know, revolutionary stuff here.
Why just one? Well…

  • Less Overwhelm: No more feeling like you’re playing whack-a-mole with social media platforms.
  • Deeper Connection: You can actually get to know your audience instead of just shouting into the void.
  • More Visibility: When you show up consistently in one place, people start to notice. Imagine that!
  • Better Results: You can actually track what’s working instead of guessing which platform’s responsible for that new client.

Balancing Act: Blending online charm with real-world connection

Now, I’m not saying to ghost all your other platforms or ignore the real world. (Please don’t. That would be awkward.) The key is finding that sweet spot between your digital presence and good old-fashioned face-to-face interactions.

Try this on for size:

  • Love local: Get out there and mingle! Host a workshop, join a local business group, or set up a booth at the farmers market.
  • Digital dazzle: Make sure your website and Google My Business listing are on point. You want to be easy to find when someone’s desperately Googling “help my back is killing me and I can’t adult today.”
  • Content magic: Create content that works hard for you. A blog post can become an email newsletter, social media posts, and talking points for your next networking event.
  • Make friends: Find other local businesses to collaborate with. Cross-promotion is like the high-five of the business world – everyone wins!

The Art of Content Repurposing

Creating great content takes time. So why not make it work overtime for you? Here’s how:

  • Turn that blog post about stress management into bite-sized Instagram stories. (Stressed about creating Insta stories? Oh, the irony.)
  • Take the highlights from your latest workshop and turn them into shareable quote graphics for Facebook.
  • Record a quick video summarizing your recent seminar and pop it on YouTube. Boom! Insta-content. (See what I did there?)

Your Action Plan

  1. Pick Your Platform Soulmate: Where do your ideal clients hang out online? That’s your new social media BFF.
  2. Create Content: Focus on stuff that actually helps people. Novel concept, I know.
  3. Repurpose Like a Boss: Spread that content love across other platforms and into the real world.
  4. Engage Like You Mean It: Chat with your followers like they’re real people. (because they are!)
  5. Promote with Purpose: Choose ONE thing to focus on promoting. Yes, just one. We’re all about that focus life now, remember?
  6. Track Your Data: Keep an eye on what’s working and what’s not. Adjust as needed.
  7. Local SEO Love: Make sure people can find you when they’re searching locally. Because being a “best-kept secret” is overrated.

Remember, it’s a journey, not a sprint

Building your presence takes time. Be patient with yourself. Celebrate the small wins. And remember, your unique blend of awesomeness is what sets you apart. You’ve got this!

Need help? Let’s chat

If you’re feeling overwhelmed and unsure of where to start, I’m offering a limited-time Growth Accelerator for just $97.

In this one-on-one session, we’ll cut through the chaos and create a personalized marketing action plan that fits your busy schedule and gets you RESULTS.

Ready to take the first step?

grab your intensive now
Remember, at the end of the day, it’s all about making a difference in people’s lives. With a little strategy and a lot of heart, you can reach the people who need you most – without losing your mind in the process.

Whenever you’re ready, here are three ways I can help you:

1. Authority Builder: Ready to become the go-to expert in your field? We’ll create and distribute engaging content across platforms, manage your social media, and nurture your email list, allowing you to focus on serving clients while we build your online authority.

2. Local Visibility: Want to dominate local search and attract nearby clients? We’ll optimize your online presence, master your Google Business Profile, and implement a local content strategy that establishes you as the premier wellness provider in your community.

3. Growth Accelerator: Need focused guidance on a specific goal? In this one-hour session, we’ll create a 3-step action plan tailored to your chosen marketing objective, with follow-up support to ensure successful implementation.

Written by Rita Suzanne

Rita Suzanne is a marketing strategist for health and wellness professionals with over ten years of experience. A mom of four teenagers. Podcaster, weightlifter, adventurer. Are you ready to grow your business with a balanced approach to marketing that combines local and online visibility? Learn more on how to work with Rita.