Build a Brand. Boost Your Business.

Create a Memorable Brand

by | Last updated Aug 9, 2024 | Branding

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Juggling business and personal life can be a challenge, but it’s also an incredible opportunity. And in my latest podcast episode which happens to be my first solo episode, I’m diving deep into the world of building a brand that not only stands out, but helps you achieve your business goals.

Let’s be real: being a mom business owner is tough. But you know what? WE are tougher. And I’m here to tell you that those challenges, the chaos, the love… that can become your secret weapon. A truly authentic brand turns your mompreneur journey into a relatable, inspiring story your clients can’t resist.

Brand power: It’s way more than a logo

I spilled some serious tea in this episode. Like, how a strong brand can boost your revenue by a whopping 23%! But – and this is the big BUT – there’s more to branding than just a pretty website. It’s your story, your “why”, and that thing that lights you up. In this episode, I share my own personal journey navigating mom life and business and how I came out stronger, with a brand that’s truly ME. We’ll talk about finding the heart of your story and turning it into a brand message that resonates.

Brand = Being recognized for your amazingness

Visuals matter, heck yes. But so does your messaging! Branding is also about the way you speak to your people. We dive into how to find your brand’s voice, tap into your unique personality, and the power of consistency–making sure everything you put out into the world feels like you. I even share some of my fave tools for keeping your brand on-point, even when you’re chasing a toddler and running a business.

Action steps: Crafting your masterpiece

Ready to roll up your sleeves? In this episode, I guide you through the questions that make a difference:

  • What big problems do you solve for your clients?
  • How does the world change when they work with you?
  • What’s your brand’s personality? If your brand were a person, what would they be like?

We even play a little game that’ll help solidify your brand’s spirit! Think about it: would your brand be the bubbly best friend, the calm and wise mentor, or the bold trendsetter?

Let’s face it, us moms have a superpower others don’t – we understand the hustle AND the heart of our clients because we live it too. This episode digs into how to lean into that mompreneur magic, crafting a brand message that shows you get them on a deeper level.

Branding is your business bestie

If you’re ready to take your mom business to the next level, a strong brand will be right there, fighting the good fight with you. This episode breaks it down, step-by-step, with all the real talk and inspiration you need.

So grab those earbuds and get listening! After, I’d love for you to share your biggest branding takeaways. Tag me on social and let me know.

Whenever you’re ready, here are three ways I can help you:

1. Authority Builder: Ready to become the go-to expert in your field? We’ll create and distribute engaging content across platforms, manage your social media, and nurture your email list, allowing you to focus on serving clients while we build your online authority.

2. Local Visibility: Want to dominate local search and attract nearby clients? We’ll optimize your online presence, master your Google Business Profile, and implement a local content strategy that establishes you as the premier wellness provider in your community.

3. Growth Accelerator: Need focused guidance on a specific goal? In this one-hour session, we’ll create a 3-step action plan tailored to your chosen marketing objective, with follow-up support to ensure successful implementation.

Written by Rita Suzanne

Rita Suzanne is a marketing strategist for health and wellness professionals with over ten years of experience. A mom of four teenagers. Podcaster, weightlifter, adventurer. Are you ready to grow your business with a balanced approach to marketing that combines local and online visibility? Learn more on how to work with Rita.