But even with the best intentions, it’s easy to fall into common email marketing traps. The good news is, these mistakes are easy to fix!
So, grab a cup of herbal tea (or kombucha, I won’t judge!), and let’s spill the beans on 3 common email marketing mistakes we’ve all made at some point (myself included!):
Mistake #1: The Awkward Silence
(aka no welcome sequence)
Imagine walking into a wellness retreat and no one says anything to you. Awkward, right? That’s how your new subscribers feel when they don’t get a warm welcome.
A welcome sequence is like a virtual hug and a friendly introduction. It’s a series of automated emails that say, “Hey there! Welcome to our wellness community. Here’s what we’re all about.”
Oops, did I just confess to making this mistake myself? Busted! I recently turned my welcome automation off because I was updating it, so I’m sure some of you came in without being welcomed…sorry, friend! If you want to go through my new and improved welcome automation to check it out, let me know.
THE FIX: Create a simple 3-5 email welcome series. Share your story, offer a freebie or a juicy resource, and give them a sneak peek of the awesome things you have in store.
Mistake #2: The Ghosting Game
(aka sporadic emails)
Out of sight, out of mind, right? Sporadic emails leave your subscribers wondering if you fell down a rabbit hole of client appointments and paperwork (again).
I get it. Life gets crazy. But consistent emails are like regular check-ins with your favorite wellness coach – they keep the relationship strong and your business top of mind.
THE FIX: Create a realistic email schedule that works for YOU. Batch your content creation, repurpose blog posts into emails, or use a content calendar to plan ahead. Even one email a week can make a big difference.
And a bonus strategy that you might love where you set it and forget it:
- create an automation of emails based on your content pillar topics
- write at least 12-15 emails
- add them to the automation so you send out one a week
- repeat automation, if needed
- and you can also add in more emails when you get some time
Mistake #3: The Sneaky Sign-Up
(aka not getting permission)
Adding someone to your email list without their permission is like giving unsolicited health advice. (Nobody likes that!)
THE FIX: Always make sure you have consent before adding someone to your list. Use opt-in forms, checkboxes, or double opt-ins. It might seem like an extra step, but it’s worth it to build a list of subscribers who are genuinely excited to hear from you.
Ready to up your email game?
If you’re feeling overwhelmed and need a quick action plan to get your email marketing back on track, my Growth Accelerator is the perfect solution. We’ll create a personalized roadmap to attract your dream clients and grow your business with ease.
Rita